Unleash Your Potential is a national health and wellness campaign and cross-Canada cycling tour seeking to motivate, inspire and educate Canadian youth. Unleash Your Potential is a student run initiative with previous tours biannually since 2005. All recruits are  students attending the Canadian Memorial Chiropractic College in Toronto, Ontario.

During our campaigns Unleash Your Potential members  stop at schools and visit children’s programs in hopes of empowering youth to take control of their wellness by making healthy choices in their everyday lives. It is the Unleash Your Potential’s belief that by educating youth on healthy habits, we can help create long-term lifestyle changes that will gear Canada’s youth towards a healthier future.